p3
1.答题方法:
掌握好考试中的时间分配
先读题目再读案例
明确题目的要求,避免答非所问
保证答案的书写清晰明了
一定要拿到professional marks
答案的广度比深度更重要
将知识应用到案例中是得分的关键
2.题目与model联系:
the environment:pestel
competitive position:porter’sfive forces
portfolio of products:boston consulting group matrix;product life cycle analysis
portfolio of companies:goold and campbell;ashridge
outsourcing:harmon’s process strategy matrix
stakeholders:medelow’s matrix
competitiveness of nations:porter’s diamond
how we make profits:value chain;generic strategies